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By the Pie or by the Slice, perfect every time

The next time you see the Marlboro Man in an ad, remember that the famous campaign has some roots right here in La Grange.

(To take a couple of examples derived from a report published in 1958 by a congressional investigating committee and based on laboratory tests conducted by Consumers Union: A smoker of Lorillards Old Gold who in 1953 switched to Lorillards Kent in order to cut down on tar and nicotine would have accomplished his aim in that year, but by 1957, if he was still smoking Kent, he would have been inhaling, through the atomicage Micronite filter, six per cent more tar and twenty-six per cent more nicotine per cigarette than he had inhaled when he smoked Old Gold in 1953

Rush CR, Higgins ST, Vansickel AR, Stoops WW, Lile JA, Glaser PE (2005)