In microeconomics, two products may be substitutes if one product replaces the other in use as a result of changed conditions (e.g
Her immediate thought was that she'd legitimately prefer an icy mountain to this - and her second thought was: 'how on earth can people live here for longer than a day?' Not because this place was utterly inhospitable, but it was uncomfortable
The Master Settlement Agreements restrictions ban merchandise from displaying brand names and logos, former staples of brand loyalty programs, but many offerings nonetheless communicate brand identity through color or association with brand themes (e.g
In essence, the basis of the tobacco industrys strategy to market its products and burnish its reputation is, on the one hand, to offer a veneer of science defending its viewpoint and legitimising its activities and, on the other, to suggest it is moving into new, healthier markets