The tactics are familiar, but the scale and methods are evolving: framing public health measures as threats to rights and freedoms directing customers to EU consultation pages through QR codes outside IQOS stores promoting AI tools that generate polished, ready-to-submit responses mobilising dependent consumer bases to create the appearance of broad public opposition flooding consultations with duplicate, misleading or potentially artificially generated submissions The ongoing process has already received more than 50,000 feedback submissions and over 1,300 public consultation responses with clear signs that a significant share has been driven by coordinated tobacco industry campaigns
High levels of nicotine (1M and above) increase the risk of infectious and autoimmune diseases
Multi-Material Compatibility: It can crush soft, hard, and brittle materials (such as grains, traditional Chinese medicine, and chemical crystals), as well as high-fiber or slightly sticky materials (such as straw and herbs)
Aside from the obvious public health risk of illicit cigarettes flooding the EU, theres a huge impact on tax revenues: as much as 12.5 billion a year