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Through a detailed study of internal tobacco industry documents, Wailoo exposes why they werent and how they remain so popular with Black smokers." New Books Network " Pushing Cool is a timely history of how tobacco companies aggressively shaped the contours of Black consumerism through exploitative marketing practices." Isis "[an] excellent book that succeeds in telling not only the history of the marketing of menthol cigarettes in the United States but also how the tobacco industry shaped and exploited African American consumer culture." Daniel ONeill | The Social History of Alcohol and Drugs Table of Contents Prologue: Pushers in the City of My Youth vii Introduction The Crooked Man: Influence, Exploitation, and Menthols Expanding Web 1 Selling the Menthol Sensation 2 For People Susceptible to Cancer Anxiety 3 Building a Black Franchise 4 Urban Hustles and Suburban Dreams 5 Uptowns Aftertaste Conclusion Deception by Design: The Long Road to I Cant Breathe Acknowledgments Notes Bibliography Index Awards Association for the Study of African American Life and History: ASALH Book Prize Finalist British Society for the History of Science: Hughes Prize Won Museum of African American History Boston: MAAH Stone Book Award Shortlist