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E-cigarettes are estimated to be 95% less harmful than conventional cigarettes, which cause around 79,000 deaths each year, according to a report by the House of Commons science and technology committee

Malboro maker Philip Morris snaps up smokeless cigarette rival Swedish Match for 13bn Malboro maker Philip Morris International (PMI) has agreed to snap up European smokeless tobacco rival Swedish Match for $16n (13bn) in a push to expand its tobacco alternatives

It is necessary to hire a professional cleaning service to eliminate the odour

However, for many current smokers, conventional cigarettes remain the default option due to availability, cost, habit, and distrust of alternative products