cigarette vogue brand thin cigarettes packages isolated on white background Stock Photo Vogue Blue 20 Cigarettes -

By the early 1970s, RJ Reynolds and Philip Morris knew of a market for low-nicotine cigarettes, especially for smokers who want to quit. 3 A 1987 Philip Morris analysis identified this market as having the highest potential for growth, with concern for a less enjoyable product which will be easier to give up, and finally quit. 3 Philip Morris estimated the potential market share of a free standing de-nicotinised cigarette brand at 1.5% to 2% or 912 billion units. 3 In the 1990s, Philip Morris released reduced-nicotine cigarettes (e.g., Benson & Hedges De-Nic, Next, Merit De-Nic), 4 yet failed to promote them as safer

[1] The company's cigarette manufacturing is conducted in its own facility in Greensboro, North Carolina

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however, sometimes the techniques they employ are excruciatingly obvious