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The Animal Facts books have been updated and modernised to include popular pets
MindTap digital resources are also available to strengthen your understanding
EAN: 9781471807701
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Successful Direct Marketing Methods Product Form:Hardback The Animal Facts books haveAuthor(s): Stone, Bob, Jacobs, Ron Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U. S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the bible of direct marketing for over 30 years, Successful Direct
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