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It is the only major cigarette brand that makes the claims natural, organic and additive-free. Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands

There is a striking resemblance between the masked mascot on the package and the Phantom, the hero of the Phantom comic

Just like Big Tobacco, the video game industry does not have the best track record when it comes to social responsibility and truth the telling: go look at game reviews