yellow babydoll dress Floral Baby Doll A standout choice for a yellow babydoll homecoming dress Vintage 90s Babydoll Dress Yellow

To learn more about the new campaign, V chatted with Founder and Creative Director Helena Ammitzboell to uncover what the inspiration was, some of her favorite pieces from the collection, and who exactly is the ASTA RESORT woman

Add it carefully

Its popularity could also be fed in coming weeks by television: the demure, delicate white dress is exactly the kind of romantic style favoured by the finishing school pupils in Picnic at Hanging Rock , the current adaptation of Joan Lindsays novel currently being shown on BBC Two

While those two are my preferred, tried and trusted spots for dresses, I have also loved my dress from Baltic Born