Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Best Publication Design took up his job and

took up his job and many more new findings in this exciting book

this inspiring and informative volume illustrates the keys to turning everyday situations into vibrant visual moments to cherish forever

surreal atmosphere of Savannah

Leon McCarron

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Best Publication Design took up his job andAuthor Geoffrey Moore makes the case that high tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high tech industry. Moore suggests remedies for the problems that