Tourism, Hospitality and Digital Transformation Harvard Business Review • Give every member of

• Give every member of your organization a chance to dream

Tacitus and Sallust

The gardener is here celebrated as much as his creation

Based on a wide range of archival sources as well as oral history interviews

Tourism, Hospitality and Digital Transformation Harvard Business Review • Give every member ofInnovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better