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However, when we dig into this category we find that all the growth comes from nicotine pouch brands like Velo and Nordic Spirit , as well as Philip Morriss Terea heated tobacco brand which NIQ classifies as nicotine replacement products

D., Pacek, L

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Additionally, like Sees, JMC has a long history of leveraging its brand into continued pricing power, continued through the years since being acquired by Altria: From 2008 to 2011, reported net revenues increased from $387 million to $567 million, and revenues net of excise taxes increased from $326 million to $360 million