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The company is rolling out pilots of the device in Austin and Fort Lauderdale, peddling IQOS (pronounced eye-koss) as the next step in tobacco harm reduction. In its marketing, the company positions the devices as a better alternative for smokers compared to cigarettes, reducing the production of harmful chemicals while containing real tobacco, less lingering smell, and no fire or ash

As Tarran's team explained, chronic over-activity of protease enzymes in lung cells damages tiny sensitive air sac structures in the lungs

The major cause of post cessation weight gain: decreased metabolism (from nicotine cessation) and increased energy intake from snacks

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