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As one of the of most recognisable tobacco brands with over 100 years of heritage Lambert & Butler has remained both relevant and modern thanks to the significant investment Imperial Tobacco has put into developing this premium brand over the last three decades. She concludes: L&B Blue was developed to suit the preferences of adult smokers who require a lower priced cigarette offering but want reassurance from a big brand

Written by: Mike Cameron Last updated 15/08/2025

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The market is also responding to regulatory pressures by investing in harm-reduction technologies and expanding into emerging markets where smoking rates remain high