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Managing Electronic Media New Public Management Movement EAN: 9781418065706

SKU: 70989607718

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EAN: 9781418065706

There are over 300 cultural notes giving essential information about many aspects of life and culture in the Chinese- and English-speaking worlds

' ' a new MindTap activity that challenges students to identify how their personal and academic experiences can help them become career-ready

For the first time in American history returning soldiers were not only supported

Managing Electronic Media New Public Management Movement EAN: 9781418065706Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and

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