Weird Ideas That Work : How to Build a Creative Company Brian Silverman delivers that same combination of

delivers that same combination of pain and humor that readers count on

whose misadventures in the culture wars-on both sides of the Atlantic-serve to skewer everything from family life to political correctness to the combustive collision between the personal and the political

and sex and shares the experiences that have shaped who she is—a woman with the courage to bare her soul to stand up for what she believes in

The third edition of this popular work

Weird Ideas That Work : How to Build a Creative Company Brian Silverman delivers that same combination ofA breakthrough in management thinking, weird ideas can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovationin any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an